It makes me so happy to invent a label that chooses to select all kinds of iconic pieces for you , CUT OUT THE LABEL , and add a STATEMENT to it.

In this way we turn fast fashion industry on its head and make it into something that feels like we can fully stand behind.

Because we proactively EXTEND the endurance of basically any piece of fun and exciting clothing, no matter what brand it was. ESPECIALLY when it was made to have the lifespan of 1 season only 😭😭.

The vision of XoX NIA label is that you get to have a STATEMENT PIECE, because of what it looks like ( ICONIC). But also (and maybe most importantly)
Of what it stands for .

A bigger lifespan of something that has disrupted so much of ecology of fashion ( and so many communities and natural impact )

XoX,

NIA

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